Florian Demmer
Managing director
After my masters in agricultural economics / agribusiness, I lived for 3 years in Asia (Hong Kong, China and Vietnam), working in container logistics for Hutchison Whampoa plc. Returning to Europe, I have been working in international trade of paper and pulp for the past 14 years,  the last 11 years of which I was managing director of a Vienna based trading house. I am a hands-on manager, involved in the set-up of all aspects of the organization. I closely work with my sales and documentation team on a daily basis to develop and implement strategic plans for the growth of our company.

Reinhard Edlinger
Financial consultant
After graduating from Vienna’s University of Economics & Business Administration I gained my first working experience as account manager with a major Austrian credit insurance company. For the past 10 years I have been working in the treasury departments of international commodity trading houses focusing on credit risk, financing and foreign exchange hedging of cross-border transactions. Since 2000 I have also been lecturing “International Trade” at Vienna’s University of Applied Sciences. I am advising and supporting Coolibree in all financial issues.


Sabine Beringer
Area sales manager
At the age of 19, I started to work in international trade for an eastern European commodity trader. During this time, I finished my masters focusing on international trade. For the last 10 years, I have been working with the team of Florian Demmer as area sales manager focusing on Asia in international trade of paper and pulp.



Andrea Novotny
Manager - documentation, sales administration.
Finishing my a-level at a commercial college, I started to concentrate on documentation and sales administration. I gained many years of professional expertise also heading a team of young administration staff. Further , my strength is to integrate and coach new staff members.